The best prompt is less like a shopping list and more like a compact creative brief. It gives the image a clear point of view while leaving enough room for a surprising result.
Use the five-part frame
Describe the look, the place, the light, the framing, and the feeling—in that order. For example: sculptural black tailoring; on a pale concrete terrace; low winter sun; full-length medium-format portrait; composed and slightly surreal.
Specific visual nouns are more useful than piles of adjectives. ‘Wet pavement reflecting shop signs’ carries more information than ‘amazing cinematic city.’
Direct the silhouette first
Fashion images live or die by shape. Name the proportion before the fabric: long column, cropped volume, sharp shoulder, low-slung wide leg. Then add one or two material cues such as liquid satin or dense brushed wool.
Iterate one variable at a time
When an image is close, resist rewriting everything. Keep the styling and location, then change only the light or camera distance. Small revisions teach you which words are steering the result and make it easier to build a coherent series.